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BikeMagic publisher launches SheCycles
The past couple of years has seen the introduction of a bunch of female-specific mountain biking gear into the marketplace. As cycling becomes more popular among women as a fun and easy way to keep fit, movers and shakers have started to notice the potential for the biking industry. Companies like WTB produce popular female-specific saddles while larger firms like Cannondale have entire bike lines for women. Other majors in the industry are taking similar approaches to the market, and are designing and creating apparel intended specifically for women.
In this vein, UK-based publisher Magicalia has launched SheCycles, a website devoted to women’s cycling. Magicalia is responsible for the popular mountain bike website BikeMagic.