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Cannondale signs distribution agreement with Diadora
A few weeks after Cannondale purchased clothing producer Sugoi, the company has inked a global distribution deal with shoe manufacturer Diadora.
With the deal, Cannondale secured exclusive distribution rights for Diadora cycling shoes in the North American and Japanese markets and will market co-branded shoes in Europe. The two companies worked with one another closely in the past since they both sponsor the Lampre-Caffita cycling team and Damiano Cunego team.
This is a smart deal for Cannondale since it gives them a line of quality shoes to go together with the soft goods that Sugoi produces. It gives retailers the chance to offer a solid, branded experience to consumers and moves Cannondale in the direction that has been taken recently by Specialized and Giant.
Source: BikeBiz.com
1. Posted by Cannondale Carve cycling shoe review » The Biking Hub | 12:05 am, 16 January 2006
[…] Cannondale’s ‘apparel’ lineup includes lots of different gear, with items like jerseys, shorts, gloves, and shoes being well represented. And, given that Cannondale acquired clothing manufacturer Sugoi in 2005, the company has access to a great team of designers moving forward. Couple that acquisition with a distribution agreement with shoe manufacturer Diadora and Cannondale has a complete clothing lineup for cyclists who demand quality gear. […]