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Weblogs and bike companies
Jonathan Maus just posted online an editorial he wrote for a recent issue of Bicycle Retailer and Industry News (BRaIN) magazine about weblogs and bike companies. The key point that Maus makes in his piece is that bike-based businesses should be taking advantage of the positive traits associated with weblogs and not ignoring them or turning their backs on existing industry weblogs.
I’ve recently encountered some flak for the way that I run this site and can confirm that not all industry insiders are well informed about ‘weblogs’ and the way that they work in the larger scheme of things. More specifically, I’m convinced that most companies are unaware of the value the ‘blogosphere’ can bring to their business - value that far exceeds the inconvenience that sometimes arises when dealing with a medium as ‘messy’ as the internet.